Digital marketing's development since the 1990s
and 2000s has changed the way brands and businesses utilize technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops, [4][5] digital marketing campaigns are becoming more prevalent and efficient.
and 2000s has changed the way brands and businesses utilize technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops, [4][5] digital marketing campaigns are becoming more prevalent and efficient.
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